Attendance metrics from Affiliate Summit West, the preeminent performance marketing industry event worldwide, are in, and the presentation by Wickfire CEO, Chet Hall, on Wickfire’s automation strategy, was one of the top five best attended among 70+ speaker sessions at the entire conference. Affiliate Summit West took place at the Paris Las Vegas Hotel in Las Vegas, NV from January 7-9.
In his presentation, Hall outlined the necessary technological tools to build automated, efficient and effective search marketing campaigns. Hall’s presentation was titled “Automating Adwords: Beating the Competition In Your Sleep” and detailed Wickfire’s successful automation strategy, including best practices for developing automation technology. Although the session catered to an advanced audience, his presentation was among the most popular of the conference.
“It was great to see the fantastic turnout for our presentation on AdWords automation, said Chet Hall. “Search advertising automation is an area that I have a lot of passion for and it’s always been one of Wickfire’s primary goals to be a leader in this space. We look forward to setting an even higher bar for AdWords automation optimization going forward.”
Over 6,000 digital marketers from over 70 countries gathered in Las Vegas to share information on digital marketing trends, cutting-edge technology, and performance marketing innovation. Performance marketing is a multi-billion-dollar advertising channel that allows for low-risk, high-yield advertising where advertisers only pay for results.
Performance marketers are committed to providing trackable results for their clients thanks to better alignment of incentives and more nimble methods. For the past seven years, Wickfire has focused on delivering high-quality, cost-effective advertising to its partners on the pay-for-performance model.