While not literally a dummies book, it could be. Now keeping up with the latest trends in marketing can be difficult. Generations ago, simply putting ads out on TV, radio, magazines, and billboards would ensure at least some level of success. Today, people are bombarded with thousands of advertisements per day, and have largely become ‘ad-blind’ to these efforts. Fortunately, there are many advanced tools and techniques available to help become successful.
To provide marketers with the latest tips and tricks, tech giant Oracle has published a new guide titled, “The Programmatic Guide for Modern Marketers, Publishers, and Media Planners.”
This guide will help readers learn how to use programmatic advertising to help deliver predictable returns on investment.
It goes over how to enhance consumer experience, improve bottom-line values, and learn many common terms associated with marketing today. The guide has useful information that could benefit new marketers as well as those who have been in the industry for decades.
To get your copy of this informative guide, simply click HERE and fill out the requested information.