All marketers are at least familiar with the AdWords network, and just about all of them have used it at one time or another. It is the most popular ad network out there, and can produce some incredible results. Most people use AdWords for the obvious reasons, to generate traffic to a landing page where it can (hopefully) be converted into sales.
There are, however, many additional ways that this system can be used to improve your business. Forbes has recently summarized several of these surprising ways that people are taking advantage of the Google platform.
For example, ‘poaching’ customers from other businesses is a great option. This can take some research, but discovering what types of things people are searching for before making a purchase from a competitor can allow you to buy up the Google Ads for those terms. In some cases it is even possible to bid on search terms that are in the name of the competitor. There are some rules surrounding this strategy, but when done right, it can be very effective.
Another example would be to test conversion rates before running an SEO campaign. You can immediately drive traffic for almost any type of keywords using AdWords. If you find that those keywords don’t convert well, then it won’t make sense to invest the time, effort, and money that would be necessary to rank well for them organically.
These are just a couple of the different ways that Forbes has identified that can be very helpful for marketers. Taking the time to read through the full article can help to come up with new ways to take advantage of this popular system. The article can be found HERE.