Google’s SEO starter guide was originally published back in 2008, and has been largely untouched ever since. They did update it with some changes several years ago, but it clearly hasn’t been a focus. Despite that, it has always been a popular starting point for just about anyone looking to learn about SEO.
The old version, which was just a PDF file, has been removed and the new version is a normal website, which will make it easier for most people to access and read, especially on mobile devices.
When they launched the update, Google wrote, “The updated SEO Starter Guide will replace both the old Starter Guide and the Webmaster Academy. The updated version builds on top of the previously available document, and has additional sections on the need for search engine optimization, adding structured data markup and building mobile-friendly websites.”
It is somewhat interesting how Google tells people they don’t want you to take steps to manipulate search engine rankings, and then continues to publish documentation on how to manipulate their search results. Of course, they would say that they are simply teaching everyone how to format their website in the best possible way for their search engine to understand.
Either way, whether you are an SEO expert, or just starting out, all marketers could benefit from reading through this updated version of their Starter Guide, which can be found HERE.