Seeing how many people have seen an ad is important for marketers, and it has been getting easier on many platforms. Facebook and YouTube, for example, have long displayed the total view count on all videos, including advertisements. Twitter is finally joining this trend so that people can see how many users have viewed it. This will apply both to organic videos and paid advertisements.
The view counts will only go up when a video has been watched for at least 2 seconds. In addition, the video itself must be at least 50% in view. This is slightly less than Facebook, which requires 3 seconds of viewing, and YouTube, which requires 30 seconds or half the video.
In addition to providing a quick at a glance count for marketers, adding view counts can also help to boost how many people will see it. When visitors notice a high view count, they are often more willing to watch to see what all the hype is about. Of course, this requires marketers to make high quality videos that people will actually want to see.
Overall this is a fairly small move, but it will make it easier to get the information you need, and it is nice to see Twitter moving in the right direction.
