Marketing Madness

Ikea is Asking Women to Pee On Their Ads

Print ads can border on boring but not the recent Ikea magazine ad from Sweden which are asking for consumers to pee on it.

That’s because there is a built in pregnancy test.

If you happen to be in the market for a crib, then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

The bottom of the ad uses a similar test  to your standard pregnancy test, except rather than seeing a simple “yes” message when it detects your pregnancy, the page will give you deals.

The “unique” idea comes from Swedish agency Åkestam Holst, which has held the Ikea account since 2013.


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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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