Marketing Madness

Brands Panic After Facebook Removes Reach of Business Pages

Brands are seeing significant drops in engagement on their Facebook-shared posts following the News Feed update introduced last week.

In one of the most dramatic cases, a client of a smaller agency saw engagement on its post drop from 14,000 the week before, to just 500 this week, on a similar post.

In one instance, another brand saw its engagement reduce by half, usually attracting an audience of 1000, and now only reaching 500.

In both cases, the information was shared confidentially as client contracts restrict from sharing private data.

Crisis meetings were called at some agencies.

When the news hit, it was reported as a “nuclear bomb” for publishers.

But in light of the latest information, it could be brands that are hit the hardest.


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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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