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Facebook to Test Pre-Roll Ads

When Facebook displays videos, they often include a ‘mid-roll’ advertisement about half way through. This has been a successful way to for them to monetize the massive number of videos that they show to users. In the past, Mark Zuckerberg has commented that this was their preferred method, and that pre-roll ads on videos weren’t in the company’s future. It seems that this is now changing.

The social media giant is reportedly testing pre-roll ads on their growing ‘Watch’ service, which focuses on videos. This isn’t the same as their normal news feed, however, so at least for now, you’re not likely to see this type of ad.

If these ads are successful on the Watch service, however, it won’t be surprising to see the ads expand onto other Facebook properties.

Forrester analyst Melissa Parrish commented saying, “Testing pre-roll for Watch content makes sense. From a user’s point of view, it’s a totally different type of content and experience. From FB’s point of view, it’s a totally different strategy.”

There is no indication as to how big this test is, or how long it will last. Marketers, however, may be interested in keeping up with this and how they impact the social media video ad experience.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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