Marketing Madness

Redesign from Instagram Has Call-to-Action Bar Mimicking Ads

Instagram has made some fairly subtle changes to the look of their app, primarily adjusting the look of their call-to-action bar. The change has this section of the app looking more like their ads. The obvious intent here is to get people to click more ads by better blending them into the rest of the content on the site.

In the past, the call-to-action was a blue bar at the bottom of the image or video. With the update, the bar color will blend in with whatever the main colors are on the image. So, nature photos might have a CTA that is green compared to maybe a red or orange bar if the image were of a red dress or of fire.

Instagram says that the move is made to help ensure that the image or video is the stand out portion of the page, rather than the CTA bar.

This move also gives Instagram an option to place additional ads on their platform without it seeming over crowded to most users. This, of course, will help to boost their revenue, which is always a priority. For marketers, the move can provide a lot of benefits since integrating CTAs into the page naturally is a very effective way to boost clicks.

What do you think?
[Total: 0 Average: 0]
Show More

Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Related Articles

What's your opinion?

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Back to top button