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Patent for ‘1-Click Purchases’ Expired Opening New Options for Many Marketers

If you’re a digital marketer of any sort, you know just how much ‘cart abandonment’ can cost you. Anything that can be done to get people to go through with purchasing the things they put in their cart is going to dramatically improve the overall profitability of a business. This is why it is quite exciting to note that Amazon’s patent on their 1-Click model is expiring, allowing anyone to be able to legally duplicate the process on their websites.

The description of this method from Amazon is, “When you place your first order and enter a payment method and shipping address, 1-Click ordering is automatically enabled. When you click Buy now with 1-Click on any product page, your order will be automatically charged to the payment method and shipped to the address associated with your 1-Click settings.”

This system was licensed to some other big players such as Google, Facebook, and Apple, but now that the patent has expired, all digital marketers will be able to take advantage of this proven system.

With cart abandonment costing companies billions (if not Trillions according to some reports) of revenue per year globally, it is obvious that having this option is going to be a big benefit to millions of digital marketers in virtually every industry.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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