Marketing Madness

Immersv Virtual Reality Ad Platform Raises $10.5 Million

Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has raised a $10.5 million in a Series A financing. Rogers Venture Partners led the investment round, with participation from a top-tier group of institutional and strategic investors including Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., GREE, i-mobile, Metaps, and Gigi Levy. Rogers Venture Partners General Partner, Paul Sestili, and Gumi’s Founder and CEO, Hironao Kunimitsu, have joined Immersv’s Board of Directors.

Immersv will use the funds to accelerate product development and deployment, rapidly expand its available inventory through direct publisher as well as SSP integrations, and bring Mobile 360 and Virtual Reality offerings to global brands and performance marketers.

Mihir Shah, President and CEO of Immersv, said,“We’re excited to partner with some of the finest institutional and strategic investors in the world. While the mobile video market continues to grow, we believe interactive advertising experiences will displace the current video advertising market in the next few years providing better results for advertisers, higher yield for publishers, and a significantly better experience for consumers.”

The Series A funding builds on a year of significant product and market momentum for Immersv, which combines interactive 360 advertising with a programmatic real time bidding platform. The company has recently signed programmatic deals with more than 15 of the world’s largest Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs).

Immersv’s partners now include leading firms such as Tremor Video, YuMe, Bidswitch, ironSource, Supership and United in Japan. Major brands such as Nissan, Hawaii Tourism Bureau, and Mountain Dew have executed successful campaigns using Immersv’s offerings.

David Arslanian, Vice President of Strategic Partnerships at Tremor Video, said, “We’ve been really pleased with the Immersv partnership on our sell-side platform. We look forward to helping advertisers programmatically engage with 360 video at scale.”

Paul Sestili said, “Immersv is the leader in the next wave of interactive digital advertising. Mobile 360 and VR advertising provides some of the highest view completion rates, click through rates, and overall engagement rates for both brands and performance advertisers. As the central marketplace for buying and selling these new ad formats, Immersv is well positioned to drive significant value for both advertisers and publishers.”

Currently, Immersv is fully dedicated to driving new digital markets toward mass consumer adoption. Founded in 2015 by an experienced team of experts in app marketing and ad-tech, Immersv is built from the ground up to help advertisers connect with consumers through interactive mobile 360 and VR while enabling developers to drive both distribution and monetization for their content.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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