Marketing Madness

More than Half of Small Business Online Sales Are Through Amazon, Jet & Ebay

A new survey from NetElixir has been released that looked at how small businesses are generating online sales. The survey asked 500 different businesses a variety of questions about their eCommerce experience, and has generated some interesting data.

The results found that 60.2% of all these small to mid-sized businesses that sell products online make at least half of their online sales using only Amazon, Jet and/or eBay. 12.3% of that group reported that 100% of their sales comes from these sources.

While these online eCommerce giants take a cut of the overall profits, and often demand lower prices, it is still worth it for most companies. 52% of those in the survey said that they use Amazon because they are able to drive increased sales volume. Another 32.6% said that the brand exposure was their primary reason.

Of course, there are downsides to using Amazon and other large online sites like this. 45% of the businesses reported that they didn’t like the lower margins that they had to endure using these sites, and 29% don’t like that they don’t ‘own’ the end customer.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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