Marketing Madness

Applications Up by 75% for TAG’s Online Media Verification Program

The Trustworthy Accountability Group (TAG) has released inofmraiton about the number of applications for registration over the past few months, and things are looking good. Brands that are accepted into TAG are recognized for their efforts to stop ad fraud as well as fighting digital crime.

The report found that there was an increase of more than 75% in the last three months for applications for verification, bringing the number to more than 350. Applications are coming in from 26 countries across six continents.

A prerequisite for participation in TAG’s multiple seal programs, TAG Registration verifies that companies are legitimate participants in the digital advertising industry. After a proprietary background check and review process powered by Dun & Bradstreet and subsequent approval by TAG, companies can be verified by name – or by their unique, persistent TAG-IDs – in the TAG Registry.

Mike Zaneis, CEO of TAG says, “In less than three years, TAG has established itself as the preeminent global organization fighting crime and increasing transparency in digital advertising, and we are aggressively building out TAG’s staff and infrastructure to support our growing program and member needs.”

“The fight against criminal activity in digital advertising requires deep knowledge of technology, advertising, law, and policy, and our new team members have strong backgrounds and deep expertise in addressing those complex and interrelated topics,” continued Zaneis. “We look forward to working with Michael, Bonnie, and Dominique as we create a safer, more trustworthy, and more transparent supply chain for all participants in digital advertising.”

Earlier this month, TAG awarded its first set of “Certified Against Malware” Seals to nine companies that have implemented TAG’s rigorous anti-malware standards. The initial recipients of the Seal include AppNexus, DataXu, Google, LKQD, OpenX, Publishers Clearing House, Rocket Fuel, Sovrn, and The Media Trust.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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