Marketing Madness

Email Marketing Tip | Remember, Keep Your Subjects Short

When it comes to digital marketing, few strategies are as important, or as effective, as email marketing. It can be used to find new customers, build leads, resell to previous customers, and much more. In order to be effective, however, you need to make sure that your emails are being opened, and that people are clicking the links you provide them.

Studies have been done in the past that look at some of the most effective ways to accomplish these goals. While these aren’t new studies, they can serve as a great reminder of how to maximize the effectiveness of your email marketing efforts.

Learn about these studies, and then go through your email marketing strategies and see where you can make adjustments to get better results:

  • 49 Characters or Less – Keeping your subject lines at or below 49 characters will boost your open rate by about 12.5%. This will also improve click through rates by as much as 75%!
  • 70 or More Characters Too – Another study found that very long subject lines also performed quite well. In many cases the long subject lines will be truncated in the inbox, so people will click on them to see the rest.
  • Personalized – Another thing to keep in mind is to make sure to personalize emails. This means having it sent from an actual person rather than just a business name (unless that business name is extremely well-known). People are more likely to at least open an email if it is from a person.

While studies are great, there is no substitute for your own trial and error. Making small adjustments to your email marketing strategies and measuring the results is the best way to determine what does and doesn’t work in your specific situation.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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