IN the marketing industry, Gurus have mastered the art of persuasion and have utilized it to their advantage. This in most instances means that newbies that have just started learning about marketing will lose money immediately and never want to work in the industry again. I’ve spent over 20 years covering scams from these Gurus and taking them down — here’s a few tips.
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.