Who’s behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider talks with Amalia Beckmann, Customer Success Manager for Invoca, the company that provides the call automation platform for most of the pay-per-call companies you’re familiar with. In this interview at LeadsCon in Las Vegas, discover exactly what Invoca does, why their solution is so robust, what other companies use their platform, and what new trends they are seeing in the industry. Want to learn more, check out Invoca.com
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.