Marketing Madness

Impact Radius Introduces New Tool with Database Of 800,000 Affiliates

Impact Radius, a company that provides affiliate solutions, has introduced a new tool that will likely help keep them ahead of the pack. Their “first-of-its-kind” tool, Media Partner Discovery,  will allow affiliate marketers to utilize a database of 800,000 affiliate websites, in order to find highly sought after, strategic publisher partnerships.

The idea behind Impact Radius’ new, unique tool, is to make it easier to find prospective publishing partners, and to remove the manual, time consuming process that is currently in place. This new tool will make it easier to find and contact publishers based on the company’s need.

Impact Radius believes that their tool is unique, and that there is no other network tool or SaaS platform that is capable of providing the type of service on such a large scale. There are other tools out there that perform similar functions but are limited to a much smaller database, which are typically based on specific types of networks. For comparison purposes, Impact Radius’ previous version of this type of service offered access to about 25,000 different affiliates.

Van Chappell, marketplace product manager for Impact Radius, says of the launch of Media Partner Discovery, “Advertisers always strive to identify new partnership opportunities and Media Partner Discovery delivers an integrated solution that provides strategic ROI for our clients. Our industry is evolving at a rapid pace, and so should our offerings. This new tool gives our clients the opportunity to stay competitive, and be at the forefront of new partnerships that reach consumers in the most targeted, revolutionary way.“

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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