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Avoid the “Shell Game” of Fulfillment Fees!

It’s hard to guess under which shell you’ll find the ball after some quick sleight of hand, right? That’s because you’re watching the operator’s hands — not the ball.

Fulfillment providers that lead you focus on the fulfillment fee, really don’t want you to look at the postage. In 2016, clients spent almost 3 times the amount on postage that they spent on fulfillment services.

Due to its massive shipment volume, receives the highest possible discounts from the USPS. In addition to providing USPS door-to-door service, also offers the services of USPS-authorized postage consolidators, DHL and FedEx SmartPost. All shipments handled by these authorized consolidators travel on USPS tracking numbers from start to finish.

For lightweight orders (1 to 15.999 ounces), offers delivery services from DHL. DHL picks up at US distribution centers and delivers its client’s parcels to the consignee’s Post Office, with final delivery made by the USPS. By taking on the majority of the work, the USPS grants substantial discounts to its authorized consolidators. enjoys these discounts and shares them with its clients. For instance, DHL Ground Service provides a discount of 7% to USPS First Class rates. So, the Internet retailer spending a $1 million annually on lightweight postage would save a whopping $70,000. DHL and also offer Expedited Service. Savings offered are 3% ($30,000 on a $1 million postage spend) and in the most recent month measured, DHL delivered all shipments* in an average of 3.81 days, while the USPS delivered in 5.00 days.

The magnitude of savings are substantially enhanced for shipments weighing over a pound. is partnered with FedEx to deliver orders weighing over a pound. FedEx picks up orders with USPS tracking numbers from and delivers them to the Post Office making the final delivery to the consignee. However, for “pound-plus”, is able to offer fantastic savings to its clients. From its Savannah distribution center, offers at 47.6% discount from its already low USPS Priority Mail rates, saving $476,000 for an Internet retailer spending $1 million annually! The discount is only somewhat lower from’s Pico Rivera (Los Angeles) distribution center at 39.6%. but still an amazing savings. Best yet, in the most recent month measured, FedEx delivered in 4.16 days, versus 4.20 days for USPS Priority Mail.

Keep your eye on the ball… Superior service and pricing is an unbeatable team!

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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