Marketing Madness

It’s Official – Cyber Monday Breaks eCommerce Sales Records Again

While most people expected this to happen, it is good to see confirmation. Cyber Monday 2016 is officially the largest day in US e-Commerce history (likely until Cyber Monday 2017). Adobe released their data that shows that about $3.4 billion was spent online.  This only narrowly beats out Black Friday online shopping this year, which brought in 3.34 billion.

Interestingly, people spent more on their mobile devices on Friday than they did Monday. Black Friday generated $1.2 billion from mobile devices, compared to $1.19 billion on Cyber Monday. According to the reports, 44% of all of the retail traffic came from smartphones, 9% came from tablets, and the rest from PCs. If you do the simple math, this means mobile devices made up over hall of the total traffic on these two critical eCommerce shopping days. Clearly the days of eCommerce being primarily a PC game are long gone.

Other sources of data are still being prepared from other companies, but Adobe claims that theirs is the most detailed and most accurate. According to the company press release, they say that they collect, “anonymous data from 23 billion visits to retail websites.” And they track about 80% of all the transactions that go through the 100 top US retailers. This is, of course, very significant.

Going through the data from Adobe you’ll see all the most common online retailers generating the most buzz, including eBay, Amazon, Macys, Walmart, and more.

To go through the full report from Adobe, click HERE.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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