Protected Media is a company that provides individuals who buy and sell digital media with a platform that helps them to verify that video and display ads on mobile devices is positioned properly so that it is visible and can be seen by users, has just introduced a new product.
This new product is a multi-tiered platform that will aid in increasing the value that mobile advertising can offer. Their solution combines the ability to verify that display and video ads are actually properly placed on the screen and being viewed by users, along with capability of detecting the last bots and viruses that fake viewability which leads to a decrease in the validity of the metrics that are gathered concerning ad viewability.
CEO of Protected Media, Asaf Greiner, states “Viewability is becoming a currency for online advertising, but at the same time bots are becoming more sophisticated and are undermining the validity of these measurements.” Greiner added, “By detecting false viewability data that indicate that bots are at work, and then confirming that legitimate ads can be seen, we are providing a powerful combination that help bring back faith, trust and value to mobile advertising.”
Protected Media is able to incorporate advanced techniques based on cybercrime investigations, to help identify bots that are aimed at faking viewability. Then, by using precise information to determine the exact location of the mobile ad, Protected Media is able to verify that legitimate ads are being displayed properly on mobile devices.
According to an article by eMarketer, mobile ad spending will reach $45.95 billion this year, and is expected to continue to grow. With this much advertising dollars at stake, being able to provide accurate data on the effectiveness of your ads is a growing concern. With this new multi-tiered program, Protected Media is working on a solution to help ensure that the money spent on mobile advertising will reap the expected rewards.
