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Facebook Testing New Direct Response Product Ads

Facebook has reported that it is testing a new type of product ad on its platform. The new product ad will allow a retailer to display more than one item on the news feed at a time.

The new product ad will introduce a 2 button click process, which will be focusing on brand awareness and direct response.

The new type of ad will display several related product images below the main ad video or image. If the user clicks on the ad, then a new page with more products displayed will appear. If the user clicks on one the products displayed on the new page, then the user will be directed to retailers webpage where the user can find the image clicked on and purchase it.

Some retailers like Lowes and Michael Kors have already started testing this new type of ad, with other retailers expected to start testing in the upcoming weeks. According to Michael Kors, who began using this new product ad when it began its fall campaign, they have seen almost an 80% decrease in cost per conversion.

The idea and goal behind this new type of ad is to expose the user to more than just one item at a time. By displaying multiple items, there is a higher possibility of the ad being clicked, and once the user is on the products webpage, the likelihood of finding something to purchase will increase. According to Facebook, retailers have the capability of displaying up to 50 different products, targeting users with more options from which to choose.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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