Marketing Madness

Olympics Exposing Many to Hackers & Other Digital Threats

A report was recently released from FastCompany that looked at some of the threats that the Olympics are bringing to many unsuspecting people.  While most of the news has been talking about physical threats like terrorism, theft, and things like that, a potentially bigger risk involves digital threats.  Brazil is estimated to account for 2% of all internet related crimes that occurred in 2015, and the country was listed as the 8th biggest source of bot-enabled cybercrimes.

With millions of dollars being spent on advertising, the cybercriminals are undoubtedly working overtime to cash in as much as they can.  In addition, many people are attempting to watch the Olympics online, which gives cybercriminals the ability to attempt to scam them using a variety of techniques.

Since many people will be turning to the Internet for live sports for the first time, the criminals simply have to make a fraudulent offer or set up infected websites and bring them in.  Having major events like the Olympics can certainly influence people’s behavior, and in many cases, cause them to take risks that they otherwise would not have.

Anyone who is looking to do any type of marketing or advertising related to the Olympics will want to take extra care to ensure they do not fall victim to theft, malware, or other crimes.

You can read the report from FastCompany HERE.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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