HookLogic is going to be opening a new office in Toronto, Canada as part of their overall expansion around the globe. The company offers a wide variety unique services through their HookLogic Exchange, which allows brands to bid on media to help leverage the power of the first party shopper data that they control. They can also measure SKU-level sales attribution using the HookLogic 360 service, which is an attribution engine for a wide range of consumer products.
With the opening of the office, HookLogic has partnered with Walmart, Sears and Costco in Canada. These major customers will be added to an already impressive list of companies using the HookLogic services.
CEO and Co-Founder of HookLogic, Jonathan Opdyke, said, “Canada is a vibrant ecommerce and digital media market and most of our brand advertisers offer their products through Canadian retailers. Our objective is to help Canadian retailers be more competitive, while expanding the performance marketing efforts of our brand partners.”
The ecommerce market in Canada is growing quite significantly, with it reaching estimated $45.28 Billion US dollars by 2019. A growing portion of this money is going toward performance marketing sales, which makes this a great fit for HookLogic.
In addition to this Canadian expansion, HookLogic has opened offices in France and Brazil this year, and was ranked as one of Forrester’s top 20 start-ups that all retail ebusinesses executives should know. This is clearly a company to keep a close eye on for all marketers.
