Heather Vale of Performance Marketing Insider caught a few minutes of time with Yancy Naughton, Founder of HasTraffic and featured expert speaker at Affiliate Summit West #ASW16. In this exclusive interview, discover what Yancy spoke about, why he thinks CPC has a place in email marketing, what makes it better than CPM or CPA and why it’s such a good performance metric. Also find out how Yancy is tying this advertising model in with his platforms, HasTraffic and WantsTraffic, to benefit both publishers and advertisers with the CPC Email Exchange.
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.