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Rick Del Rio’s LimeLightCRM Sell To Salt Payments For Over $20 Million

Congratulations to Rick Del Rio of LimelightCRM for selling to Salt Payments for a reported $20,000,000.00.   For the better part of the past 5 years, LimeLight CRM has been the go-to choice for high volume online direct marketers.

Rick Del Rio led a flawless record at LimeLightCRM and had kept a great reputation in the industry.   With his sole and laser focus on building a CRM, he was able to build a platform that drives over 72,000,000 transactions a year.

It’s been reported that Salt Payments is going to be acquiring a number of strategic tools that add value to the existing LimeLightCRM client list including services that help to mitigate chargebacks along with tools that help LimeLightCRM clients manage their risk.
Salt Payments CEO Brian Bogosian had previously sold to Blackberry for over $400M.   Based on his excellent record in business it is believed that he will lead LimeLightCRM to a company that produces $100M+ in revenue over the next few years.

This is the first notable exit of a direct marketing CRM that we’ve seen in quite some time, and may be one of the largest.   Further proof that the online direct marketing industry is growing now more than ever before.

Here’s the letter that was sent to all clients of LimeLightCRM this past week:

LimeLightCRM Acquired

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Frank Orange

Frank Orange is a long time marketer with extensive expertise in creating products that sell on the internet. He knows everything about the entire process, from moving product to merchant accounts and is here to share his information.

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