What is your customer’s state of mind? Heather Vale of Performance Marketing Insider speaks with Ted Dhanik, President & CEO of engage:BDR. In this exclusive interview, the first of two parts, discover how engage:BDR has grown recently and what state-of-mind targeting is. This new combination of granular targeting allows you to get inside your prospect’s mind through tapping into the right person in the right place at the right time. Engage:BDR’s partnerships allow you to tap into behavioral targeting, geo-targeting and segmented dayparting for very precise advertising results, and you’ll hear some real-world applications for this strategy, how you can target mobile users at their desktop, and more. To contact Ted email him at Ted@engageBDR.com.
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.