Marketing Madness

Performance Marketing Association Doesn’t Know Basic SEO

First of all, this is no way a slight of the enormous good the PMA has done for the industry — at least before their executive director Rebecca Madigan left. Honestly, I’m not even sure the organization is even active, as they have zero contact with me or tons of people that I know that used to be involved. Strangely enough, some of the board members are even friends of mine, and haven’t even mentioned in conversation what the PMA is doing.  They never even contacted me when my membership expired, which might be a horrible oversight or perhaps some sort of personal opinion about this publication.

Either way, it doesn’t bode well that whomever is in charge over there with the website doesn’t know basic SEO skills and blocked Google from even indexing the site. For those who don’t know, you can block Google from indexing the site through the use of a robots.txt file. If not set right, it will completely block even the main description of the site, leaving a blank listing like the below.

Quoting from

The Robots Exclusion Protocol (REP) is a group of web standards that regulate web robot behavior and search engine indexing. The REP consists of the following:

  • The original REP from 1994, extended 1997, defining crawler directives for robots.txt. Some search engines support extensions like URI patterns (wild cards).

  • Its extension from 1996 defining indexer directives (REP tags) for use in the robots meta element, also known as “robots meta tag.” Meanwhile, search engines support additional REP tags with an X-Robots-Tag. Webmasters can apply REP tags in the HTTP header of non-HTML resources like PDF documents or images.

  • The Microformat rel-nofollow from 2005 defining how search engines should handle links where the A Element’s REL attribute contains the value “nofollow.”



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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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