Google has just released the updated Android version of their popular Google My Business and AdWords Express apps. The iOS versions will be released in the coming weeks. The updates are fairly significant, and will provide users with some greatly improved features.
For the Google My Business app, the biggest update and improvement is with the business reviews section. You can now set up alerts to be notified whenever a review is posted on any of the popular review sites online. In addition, you will be able to respond to the review directly from the app. As business owners know, positive reviews can be very valuable, but negative reviews can destroy a business.
Being able to tell when someone writes something about your business, so that you can respond, will be invaluable to many business owners both online and off. In addition to this improvement, they have also added the option to be able to see when potential customers are calling you from your site or app, or when they are getting directions to your business.
This is a great feature since it will help ensure you have the ability to see exactly how valuable your mobile sites or apps really are. This can also help you to predict when people will be coming into your store, and even what they may be looking for.
For digital marketers, these updates will provide nice insights and will also benefit the many marketers who also offer their services to local businesses.
For the AdWords Express app update, you will have an easier to use interface that is more streamlined and provides you with the things you use most often in a better way. It also has better stats and updated options to be able to review your stats more easily.
Finally, they also made it so you can see some stats in the Google My Business app, and then click a link that will take you directly into your AdWords Express app for more information. This will make analyzing information much easier, even when you are on the road.
You can read more about these updates on the Google AdWords blog HERE.
