New Release Raises the Bar for Enterprise Performance-based Marketing Technology
Newport Beach, Calif. – September 29, 2014 – CAKE, the digital marketing software division of Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ), today announced the next evolution of enterprise performance-based marketing solutions with a new release of CAKE for Networks. CAKE for Networks is an industry-leading SaaS-based affiliate data tracking and analytics solution. With this latest version affiliate networks can access data-driven insights easier and faster with the new user interface, as well as improved network management and extended attribution capabilities.
“CAKE is a widely recognized provider of affiliate marketing solutions and they serve as an extension of our team,” said Farshid Almassizadeh, Chief Operating Officer at GlobalWide Media/ Neverblue. “CAKE has consistently delivered, providing us with ROI and efficiencies that allow us to focus on our core business activities. With the release of CAKE for Networks, we look forward to continuing our partnership and working together to maximize Neverblue’s digital investments.”
CAKE for Networks includes significant new and updated product features to help digital marketers unlock the value of their affiliate marketing programs:
- Enhanced ease of use – Includes visual improvements such as a new user interface and intuitive icons to improve workflow and navigation.
- Improved network management – Enables the use of one tool to effectively and efficiently manage an entire affiliate network program – from tracking and analyzing results, to providing creative and optimizing digital marketing spend.
- Upgraded card-based design – Streamlines affiliate marketing program management.
- Extended attribution capabilities – Helps marketers move beyond just first- or last-touch attribution to additional models such as engagement, linear, time decay and custom, allowing them to more properly allocate digital spend.
- Increased access to valuable, real-time insights – Provides a view into which sources are performing, exports data to a CSV file, accesses data via API, as well as creates and schedules custom reports, instantly.
“Committed to fostering innovation and growth in the affiliate industry, we continue to push the boundaries of marketing technologies,” said Dave Stewart, Chief Technology Officer of CAKE and Accelerize. “Digital marketing based on performance metrics is increasingly important, and many forward-thinking organizations are tracking vast amounts of data in CAKE. With CAKE for Networks the company is applying everything learned from years of experience, to once again transform the way digital marketers track, attribute and optimize data.”
