Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the second of three parts, discover what Impact Radius is, why Todd started it, and how it was customized to the needs of marketers. Also find out exactly how it works, what the various components are and why you should consider using it. Todd also lets you know what makes it different from the competition, how it works effectively with big data and what kinds of analytics you have access to.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.