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How To Grow Business with Online Advertising

Looking for an advertising partner you can rely on for the long haul? Heather Vale Goss of Performance Marketing Insider talks with Andy Dhanik, Director of Client Services for Engage:BDR, about how you can use their platform to scale up and grow your business. Discover what kind of traffic you can test with, how to optimize your campaigns, and what options are available when you’re ready for it. Also find out the pros and cons of their RTB and full-serve platforms, and how their SSP feeds into their DSP. Best of all, find out how all this affects your bottom line.

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Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

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  1. Hi Heather,

    Smart video! I feel creating value through blogging and connecting through social and blog comments works quite nicely. Help others, connect, spread the word online.

  2. Just like Ryan, I too think that we can grow our business by blogging and connecting with our customer base through social networking sites. This can be time-consuming but in the long run this might be a really fruitful approach!

  3. Hey Heather,
    Great Article !! Online advertising is a crucial factor for any business type. Promoting your business in right way van give you leads and ultimately, exposure in the industry.


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