Heather Vale Goss of Performance Marketing Insider conducts a Google Hangouts interview with Ted Dhanik, CEO of Engage:BDR, a company that just received top Comscore and Quantcast ranking for the entire ad ecosystem with over 97% penetration in the USA. They have also recently completed the auditing and certification process for IAB measurement guidelines, which puts them in complete compliance with a variety of ad measurement standards, and also conformance to the 3MS standard for viewable ad impression measurement. In this exclusive interview discover all the details as well as their Quantcast ranking, what their growth means to performance marketers, and some more new developments and progressions from Engage:BDR.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.