Heather Vale Goss of Performance Marketing Insider interviews Andy Dhanik, Director of Client Services at Engage:BDR about new developments at the company. Andy oversees a team responsible for operational processes including management of clients and campaigns, providing product-specific insight to direct response advertisers, and strategically aligning client needs with internal production teams. Discover how their new evolution in bulk traffic purchasing impacts performance marketers and your interaction with their RTB platform. Their strategy gives you access to high-quality traffic at a bargain price, which has never been available on a self-serve platform before. We’re talking premium inventory that’s first impression, above the fold, comScore Top 1000 sites — nothing mid or longtail — and Andy explains why this is important to your ROI.
Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.