New research from Nielsen found that online advertising grew by 26% in the first quarter of 2013 (most recent data), which is far more than any other type of advertising. This is part of an ongoing trend in marketing in advertising where brands are moving away from print and other mediums and toward online options. The full break down of the growth and loss of all major types of advertising during this quarter:
- Television – Up 3.5%
- Radio – Down .2%
- Outdoor Advertising – Up 4.3%
- Newspapers – Down 4.7%
- Magazines – Down 2.8%
- Cinema – Down 5.8%
- Internet – Up 26.3%
While this is a major move for online advertising, they still make up only 4.4% of total marketing dollars spent, which means there is still significant opportunities for growth in the future. Television ads make up 59% of the marketing landscape.
Randall Beard, the global head of advertiser solutions at Nielsen said of this report, “We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time.”
It is also important to note that the total growth in areas of Internet, television and outdoor advertising far outpaced the losses in the other areas. This shows that the marketing budgets for brands is continuing to expand, which is a great sign for the short-term future of marketers, especially those working in the online environment.
