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32% of Web Users are Discovering Brands through Social Media

Using social media is a powerful way to engage with customers and keep them informed about what is going on with a company and its products.  While there has been some reporting that social media marketing is not as effective at making direct sales as other methods, it is still an important piece of any marketing campaign.  This is confirmed by a recent report from Forrester which finds that almost one third of web users are discovering brands through social media.

This means that people who have never heard of a specific company, brand or product are finding out about it through places like Facebook and Twitter.  Getting product exposure is one of the most important parts of marketing because if people aren’t aware of a particular brand, they obviously won’t be purchasing it.

By using social media to improve brand recognition it will be much easier to then use other marketing techniques such as content marketing to make actual sales.  Online marketing is, in many ways, more interactive and complex than print or television marketing, but it can also be far more effective.  Using a social media marketing campaign to build brand awareness may not bring in the direct sales as well as other methods, but it will help improve the effectiveness of other strategies.

When marketers invest the time and money necessary to keep their social presence active and engaging they will help drive traffic to their websites and other digital properties.  This can lead either to online sales or people coming into a physical store to make a purchase.

The trick is to look at social media marketing more as a long term investment to build brand awareness, customer engagement and long term sales.  When handled properly, this type of marketing can bring in steady customers who will keep coming back again and again.

How do you use social media to build brand awareness?  You can see the full report from Forrester HERE.

Pesach Lattin
Pesach Lattinhttp://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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