Marketing MadnessSpecials

1 in 10 Dating Profiles is Fake

One in ten profiles on online dating sites is fake, according to a new research conducted by dating website, which deletes more than 200 fraudulent accounts every day.

CEO Brandon Wade told the New York Daily News that they are not talking about lying about your age or weight, but are talking about scammers who are trying to take your money.

According to the FBI, more than 50 million dollars is stolen every year in romance scams.

Wade’s company compiled a list of the most common characteristics from the 60,000 accounts it has deleted to help singles spot warning signs.

“Scammers tend to prey on a few things. They want you to trust them, and they want sympathy,” Wade said.

He said that 63 percent of fake profiles describe themselves as widows, while a whopping 36 percent of fraudsters describe themselves as Native American, mistakenly thinking it means only that they’re from America.

It was found that the bogus accounts are more likely to belong to a woman- 71%, than a man- 29%.

The research also suggested that Catholicism is the most common religion among the fake profiles.

Location varies, but many fake profiles are listed in Nigeria, the Ukraine and the Philippines.

When it comes to work, fraudsters often claim to be engineers or royalty or to be self-employed.

Wade also hopes that his “Face of Fraud” research encourages other dating websites to be smart when searching for fraudulent profiles.

Show More

Mustafa Khundmiri

Mustafa Khundmiri is a staff writer for Performance Marketing Insider. He is also the co-founder of - a knowledge hub for entrepreneurs.

Related Articles


  1. “One in ten profiles on online dating sites is fake, according to a new research conducted by dating website, which deletes more than 200 fraudulent accounts every day.” So where exactly is the data on their competitors that allow you/them to make that generalization for ALL dating sites? All this article tells me is that SeekingArrangement has a fake profile problem and wanted to tell people they know about it.

  2. I’m sure it’s way more than 10%, probably more like 70% of the females are fake. The biggest scam isn’t to defraud the guys as much as it is to get them to sign up for another paid dating site that pays an affiliate commission. Most guys will sign up for more than one anyway, and the commissions can be $50 per sign-up.

  3. Just what I was going to say, can’t be just one profile in ten!
    Although there are various definitions of scam profiles – affiliates scamming merchants for commission and those who actually create profiles with intention to scam other users in a long run.
    Scary and disturbing… Is there hope things might change? Not very likely, I think.

  4. Alright, I’ll spill the beans.

    I used to professionally do this, and know many others that do. In fact, in 2003, I ran an entire dating site comprised of fake profiles with content “mirrored” from another site and had a staff of 4 part-time teenagers responding to messages. Nowadays, there are back-ends for providing “real” dating memberships to sites in effect aggregating entire membership pools and distributing them everywhere, and this includes the rather large amount of fake profiles.

    In fact I remember seeing a photo from a profile I created on a banner ad used by a VERY large online “hookup” / adult dating site! I laughed my arse off. They ostensibly thought the same way I did — use photos of attractive “6 – 8” women, but not ridiculously attractive or “hot” (9 to 10 or “dime”), and the men will bite. The girl was pretty darn cute. LOL. She received over 500 messages PER DAY.

    Also a large amount of profiles are inactive and thus useless. They just serve to provide numbers, statistics and search results. Men move on from site to site very rapidly after becoming discouraged (which happens almost immediately) with the women on a dating site. These women are inundated with messages from countless men, and usually don’t even bother to respond, even to others they may find attractive. It’s just too much.

    For reference, the vast majority of fake accounts were for females; on gay sites we’d create some men profiles, but overwhelmingly we’d do female. Not too hot, not ugly, just a girl-next-door look.

  5. in evrey international dating website you will find fake profiles and scammers! but you will also find genuine profiles of serius women who are looking for serius men, just be careful and dont ever give important information online – credit cards numbers, bank account etc…

  6. Recently I have been keeping a check on one of the world wide dating sites and for the month of September so far I have found these results

    Fake pictures (pictures taken from other web sites 51
    Photos used by Africans for Scams 21
    Other types of Scam 5
    False details (on other sites with different details) 5
    Cam girls touting for business 9
    Prostitutes advertising for business 2
    Pictures duplicated 2
    Profiles with duplicate information 3

    While there are “Real” people, there were either no pictures, no details or neither on a great deal of the profiles or there were site provided details. This survey was for girls on that site

What's your opinion?