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Ted Dhanik: Click-to-Call is Next Big Thing

Media Rockstar Ted Dhanik, CEO of Engage:BDR talks about what is hot in lead generation: click-to-call. Media buyer affiliates are having a lot of success on click-to-call using with their partnership of HitPath. He also talks about the problem with “fat fingers” and how its not really affecting performance.

Sponsored by Engage:BDR

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Murray Newlands

Murray Newlands is a reporter with PMI-TV. Before that he was an affiliate marketer in England, trying his hand at making money online. Now he interviews people who make money online for a living!

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  1. I could not agree more with this article. Click to call is the next big thing and it is every so beneficial for companies. Time is ever so important to businesses and anyway to to save it is so needed.

  2. I think ‘Fat-fingers’ refers to people clicking-2-call on search networks (Google primarily), and not following through with the call.

    As stated, this can be a huge issue, with some users easily abandoning 30-50% of the calls, and quickly draining your daily budget.

    Big G does not have a solution to this, even with the call-tracking functionality.

  3. Mobile Display marketing click to call does work. It needs to be the right offer and you need to “engage” the user.

    You can not take them from a banner to a phone call. This method creates a bad user experience for the advertiser and the end user. The “fat fingering” plays a big role in this.

    If you use a landing page to “engage” the user and track every single click and phone call using “ring pools” provided by RingRevenue technology. Then you can narrow down to the exact traffic source that is providing the good quality calls and get rid of the bad traffic.

    Justin Elenburg

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