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The Right Way to Pitch a Guest Post

Writing good guest posts is one thing, but getting them accepted is something else. Guest blogging has always been popular. However, after the Google Panda update, the value of guest posts has increased.

Today, there’s a lot of competition when it comes to guest posting and getting published on top blogs has become even more difficult. This is exactly why it’s so important to pitch your guest post the right way to make sure it gets accepted.

So how do you really go about building a relationship with other bloggers in order to get published? What does it take to make your first contact successful? Here are a few effective tips that will help you reach out to bloggers and strike new partnerships:

Do your Initial Homework

Before you go out there and pitch a guest post to a blog, see to it that you’ve done your homework. In other words, you should be familiar with the type of content this blog publishes. And know what kind of audience it has.

This is essential because the more relevant your post is, the higher chance of it being accepted. Bloggers don’t like publishing guest posts that look “general” or are vague. They are looking out for posts that can effectively contribute to their blog. So your guest post has to fit in with the other posts published on the blog.

Pitch More than One Idea

Your aim here is to convince the blogger that your post will be a good contribution. However, in order to do that, you should share multiple post ideas beforehand. You can’t really depend on guesswork.

When you pitch different post ideas, there’s a higher probability that the blogger would like one of them. Many bloggers make the mistake of assuming that a certain post idea would be great. But when it gets rejected do they realize it that it wasn’t such a good idea after all.

Stay Concise in Your Approach

Emailing a blogger with a pitch for a guest post doesn’t have to be complicated. As long as you practice brevity in your approach, you will find that getting a response is fairly easy.

Writing lengthy emails to impress the blogger can actually backfire. Because most of the A-list bloggers are busy people. They don’t have the time to read through your long email. If your time is precious, so is theirs. The key is to keep it short and to the point.

Attach Your Best Sample Work

The attention span of the blogger you’re getting in touch for guest posting is probably gonna be short. You have to grab his attention by showing him that you can do justice to their blog with your post. And you do that by pointing him to your previous sample work.

Showing your samples gives the blogger a fair idea on your writing style and also the quality you can offer. But don’t just link to all of your samples – only link to the best. You want to make a quality first impression so that the samples you attach have to be good enough.

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Mustafa Khundmiri

Mustafa Khundmiri is a staff writer for Performance Marketing Insider. He is also the co-founder of Foundora.com - a knowledge hub for entrepreneurs.

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