Calling internet gurus Frank Kern, Andy Jenkins, Mike Filsaime and Anthony Morrison, the Syndicate of a “Scam World,” the online magazine The Verge has written a huge expose of Internet Marking programs.
The Verge holds nothing back, calling claiming that guys like Frank Kern are nothing more than “modern snake oil salesmen.” The magazine links some of the top “IM” gurus with what they call a “vast criminal organization” that sells crap to consumers promising they will become millionaires.
Unlike mainstream sales, where a product launch is an announcement, in Internet Marketing the product launch is a process. First, information about a new service or product trickles out slowly, among people in the IM community, creating hype and what marketers call social proof — essentially, “proof” that this is a quality product, not through actual evidence, but because the IM community’s echo chamber progressively reinforces the marketers’ claims. The product (again, there’s nothing of value here) is only available for a short period of time, creating a false scarcity that increases its perceived value. Affiliates in the IM community hammer their leads with ads for this “get rich quick” scheme, “magic bullet” business product, or whatever it is, hoping that a small percentage purchases it. The affiliate gets a small cut of the sale; the rest goes to the Internet Marketer selling the product.