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Video Testimonials Boost Your Conversion Rate

Who doesn’t want traffic that buys? Who doesn’t want visitors that actually share and subscribe? Who doesn’t want more conversions?

We all do.

You get these conversions by giving your prospects a reason to trust you. By making them go wow. By convincing them your site is what they need.

But that won’t happen through self-praise.

Letting your visitors know about who you are is way different than bragging about the greatness of your own products. Talking about yourself and how amazing you are is a turnoff for your visitors. Blowing your own trumpet will get you nowhere. It won’t impress anyone.

So what’s the solution?

Leverage Your Clients and Customers

Social proof works great when it comes to establishing trust with your visitors. Even though there are a lot of ways to get and present testimonials from your existing customers and clients, you should try to get video testimonials.

However, you still find most of the online marketers staying away from the idea of video testimonials. They’re either unsure of how to go about it or don’t see their importance.

If you want to get valuable video testimonials to take your conversion rate to the next level, use the following tips:

#1: Ask for Them – This is the most obvious thing to do, but still many shy away from it. But asking for a video testimonial from your customers right after they buy your product/service can easily get you one. In addition to this, if you get an email testimonial from a customer, reply back and ask them for a video of it. It all boils down to asking.

#2:  Offer an Incentive – If done right, offering incentives is a great way to motivate your customers to give a video testimonial. However, you want to make sure that it doesn’t appear like you’re trying to bribe them for it. You can offer an incentive to anyone that sends in a video. And a second incentive for the videos that are published on your site. The double incentive idea can push more of your customers to send in good testimonials.

#3: Don’t Tell them What to Say –  You want to keep the testimonials as natural as possible. Telling your customers what they should say will totally spoil the natural flow. Your testimonials will not only sound alike, but will also look vague. Your aim here is to make your testimonials as authentic as possible by showcasing the different stories and personalities of your customers. Give your customers the freedom to give the feedback the way they want.

#4: Offer to Help – You may have customers that aren’t too tech savvy. They might not know how to go about recording the video or uploading it to YouTube. What you can do is create a small tutorial on how to go through the whole process. Help your customers out and guide them. This will boost the response from them and will get you more video testimonials.

Do you have tips to share when it comes to getting video testimonials? How do you use them on your site? Please share your ideas in the comments section below.

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Mustafa Khundmiri

Mustafa Khundmiri is a staff writer for Performance Marketing Insider. He is also the co-founder of - a knowledge hub for entrepreneurs.

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  1. I completely agree with points 1, 3 and 4. We use videos with our clients. Their new clients state the videos influenced their decision to do business with our clients.

    One just has to be extra careful with point 2 – Offer an Incentive. Mustafa does point out to be cautious with this approach. In the retail or food industry this could be used but with professional services probably not.

    Video used in marketing is and will continue to prove itself with higher stick rate and conversions that written copy alone.

    1. Regarding point #4;
      Just to make it easier: there are some plug and play solutions like Bubobox and Nimbb video (API) which can overcome all the technical hassle with recording and uploading it to Youtube.

      Maybe you can study one of these tools in the next article?

      By integrating one of these solutions, your customers don’t need to be technical; they just push some buttons, the recording starts though their webcam or mobile cam and the result is automatically uploaded on your website.
      You also avoid Youtube advertising… (there is a chance that Youtube shows your competitor within your testimonial 🙂

  2. Mustafa,

    Nice write-up! Testimonials can certainly take you to the next level. B Celis, don’t forget Bravo!

    Good Work

  3. Very interesting to read and very true, I completely agree with all the information provided here. It’s a shame that video testimonials are not that famous yet and businesses rarely turn to them, despite it being a really powerful tool.

    We’re in the business of video testimonials trying to popularize it and we aim to provide quality video testimonials at affordable prices.

What's your opinion?