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ClickBooth Leaving DirectTrack for Cake Marketing

Performance Marketing Insider has learned that ClickBooth, the mega-CPA network, has signed an agreement with Cake Marketing to become their affiliate CPA tracking system. They are currently being run on DirectTrack, owned by Digital River, and have been almost since their inception.

We reached out to ClickBooth for comment and a spokesperson told us that this was part of a 2-3 year process in which they considered all solutions. They commented that, “In our performance tests with Cake over the past 6 months they have been able to handle the billions of impressions and hundreds of millions of clicks we have thrown at them to test our current scale as the leading CPA network in the space.”

This comes at an unfortunate time, on the first day of ADTECH, the premiere conference for interactive advertising and marketing. Just a little over a month ago, DirectTrack suffered a massive outage, and that news become the buzz during LeadsCon.  This will definitely raise a lot of questions about DirectTracks ability to compete in the marketplace that is now crowded by newer companies such as LinkTrust, HasOffers, Effectus, Cake and HitPath – all which are perceived to have more updated technology than the decade-plus old DirectTrack system.

Update: After this was published, Cake issued the following press release

NEWPORT BEACH, CA, Apr 02, 2012 (MARKETWIRE via COMTEX) — Cake Marketing, the Software as a Service (SaaS) division of Accelerize New Media, Inc. ACLZ 0.00% , announced its partnership with Clickbooth, a leading performance based network and winner of the Inc. Magazine Top 500 Fastest Growing Companies in Marketing and Advertising in 2009. The Cake Marketing platform will power Clickbooth’s CPA network operations, and provide advertisers and publishers a dynamic, reliable and innovative solution within the performance based marketing space. Cake Marketing is a robust platform designed to support the analytics, tracking and management of affiliate marketing companies, and evaluate the performance of marketing relationships to better optimize traffic and increase profits within the advertising funnel. As the largest global affiliate network, Clickbooth’s partnership with Cake Marketing validates the years of development, testing and usage of the Cake Marketing platform in the marketplace. Collaborating with large-scale brands, advertisers and leading affiliate networks, Cake Marketing has quickly become an industry leader within the tracking space.

With servers in multiple locations providing fully replicated and trusted network uptime, the Cake Marketing platform will manage Clickbooth’s entire CPA network from click to conversion with precision and real-time reporting. In addition to providing the tracking infrastructure, Cake Marketing makes their 24/7 phone, email, and ticket support a top priority for clients.

“Partnering with Clickbooth is a groundbreaking and exciting time as we have the opportunity to work with a company that will take full advantage of the major investment we have made in our platform’s infrastructure to support a global enterprise network,” said Jeff McCollum, President of Cake Marketing. With its continued innovation and tracking capabilities, Cake Marketing is gaining considerable market share within the performance advertising space and steadily adding new clients.

Cake Marketing’s patent pending technology offers affiliates and marketers a flexible yet powerful solution allowing for custom features and innovative ideas to increase productivity and improve the life cycle of online campaigns.

“After evaluating competing platforms and entertaining the idea of building a proprietary platform, we were extremely impressed with what the Cake Marketing tracking technology could do for our company as we continue to grow and enhance our global traffic with speed and efficiency,” said John Lemp,” CEO of Clickbooth.

In addition to providing the tracking and analytics for Clickbooth’s web-based campaigns, the Cake Marketing platform will also provide the tracking tools allowing advertisers to offer mobile installs and actions within an app. With this robust functionality, Clickbooth can now take advantage of Mobile Marketing, the fastest growing segment of Performance Based Marketing, thus opening up multiple streams of revenue for Clickbooth and their affiliates.

Cake Marketing is sponsoring the Clickbooth party at Adtech San Francisco April 3rd and Clickbooth will be exhibiting at booth #1509 April 3rd-4th.

Checkout ClickBooth and Cake’s Party at ADTECH

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. Does not surprise me. DT is a dying breed. I do not see them staying in business too much longer. Too much comp that is way superior as far as technology goes. Not slamming them for the outage, bc technology is technology and it is gonna screw up sooner or later. But their unwillingness to keep up with the market is gonna be the downfall of their platform. Warm up the bus or do some massive improvements. Just my two cents.

    Kudos to ClickBooth! Can not believe they waited this long to change platforms to be honest. As for the Direct Track team, if you are reading this prepare to head to the cornfields. I would start looking for new jobs bc I am sure the Click Booth smack gonna weigh heavy on Digital River ability to pay its employees, thus let eh firing begin. If I were you all I would be seeking new jobs. Just a heads up as I wish you all well!

  2. I can’t think of any cases of a network moving TO DirectTrack. DT is dying for sure, and it’s been this way for a year or two. The competition is just crushing them.

  3. DT is basically 1-2 more clients away from becoming even more obsolete than they already are. You only hear their name when it’s something negative.

  4. You guys all make me laugh. Especially you pace. But I get it, traffic pays the bills. So let’s take a look at the facts…clickbooth-FTC equals extreme money problems similar to the copeac shenanigans. They left dt, went to an in house system and shit the bed. Clickbooth built there entire bidness on dt since 2005 and grew it from ricters secrets to millions. They left because they are so broke that 1 year of free service from cake seems rather enticing. Side bet. They are out of bidness in 1 year.

  5. If you do some research, you will find that most large networks that leave DT end up failing quickly or going back to DT. The grass isn’t always greener, so to speak.

    1. Frank, I am curious who has left DT recently and gone back, and is now doing better? Besides Copeac, what large network has crashed and burned after leaving DT? Copeac had different issues besides their platform.

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