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Dozens of Networks Shut Down: DirectTrack Suffers Massive Failure

According both DirectTrack and it’s customers, DirectTrack has suffered a massive failure to its entire system, that has no “immediately resolution.” Those in the industry first attributed this to server  severe Denial of Service Attack, but recent emails between the customers and networks show that the failure is much more serious.

The following correspondence was sent by direct track engineers and client services explaining the failure

 Unfortunately, the efforts to restore operability of the storage area network (SAN) have stalled.  This is impacting all Digital River platforms, including DirectTrack. Senior engineers and technicians from Hitachi and Sun Microsystems, the SAN vendors, are on site in the Digital River data center.  All possible measures to restore operability of the SAN are being taken.

While all teams and resources are working to correct this problem as quickly as possible, we do not anticipate an immediate resolution. Should the current status change in the immediate term, we will provide an update.  Otherwise we will update you on the progress of the corrective action as such progress is made.

Whether or not DirectTrack could have prevented this is unknown for certain, but some insiders have pointed out that this was caused because DirectTrack does not use a fully mirrored system. A single point of storage system means that when a failure like this happens, there is not another system “mirror” to keep the structure up. Several systems such as Cake Marketing, HasOffers, and Google, Yahoo and Amazon provide this to all their customers which would prevent this serious disaster.

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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  1. simple…couldn’t this be resolved by just creating more mirrors?
    if not, are there protocols in place in case this happens again in future?

    thanks heaps

    1. They use their own data center. It’s a question that will be asked over and over, why they don’t mirror this. The thought is that Digital River wants to get rid of directtrack

      1. Uhmm, that’s not a dumb though but a retarded way to do it. Why f*ck your customers with 72 hours of downtime and open yourself up to severe legal action vs. just selling it off or telling customers to go elsewhere and give them 2 months or so to do it… anyway…

  2. I think any seasoned Veteran in this industry has know about Direct Track’s “issues”.
    Do we really want to go down the path of I told you….

  3. With such an old system they probably have troubles implementing new technologies to make their systems more fault tolerant.

    I’m pretty sure their software still runs on legacy PHP.

    Over the years, they just keep on updating the design / css but never actually improve their foundation.

    HasOffers also uses mirroring. Here’s an old article explaining it:

  4. theirs is such an old system they probably have troubles implementing new technologies to make their systems more fault tolerant. cant they create more mirrors!

  5. If you have traffic hitting a brick wall right now I have a home for it.. Lead Revolution. I’ll pay weekly for anyone with industry references!

    Let’s get back to Business!



  6. Digital River has no excuse as to why they have not been capturing backup mirrors for their network of servers and entire data center in case of a disaster like such.

    I own a platform called which was recently opened to the public a month ago and has been in beta for nearly 6 months before officially opening. I can proudly say we’re hosting each and every site on redundant, cloud based and hybrid servers with hourly backup mirrors and backup servers to pickup traffic in case a hardware failure occurs. We’re monitoring our servers around the clock and using our custom in-house propitiatory firewalls and monitoring systems to ensure less downtime if anything happens such as what Direct Track is experiencing. It sounds like they are trying to quit the DT project as there is no reason to be down still, especially for their company size.

    Anyways, if you’re interesting in switching to a more reliable and stable platform, request a demo for my platform on our site. I’m sure we can work out custom quotes to fit your budgets and to help your business continue to grow on a better stable platform.

  7. My immediate gut response was. “I can’t believe people still use direct track.”
    Why? I can’t imagine why anyone would pay money to send traffic through that system.

  8. Folks DUMP DT, been saying this for YEARS!


    Networks if you are in this for the long run then INVEST in your business, STAY AWAY from DT!

  9. The DirectTrack CEO, Joel Ronning, just sent an email on February 28, 2012. Here’s an excerpt which indicates the cause of the problem:

    “I want to reiterate that our DirectTrack platform was and continues to be supported by a redundant system. However, the rare and far-reaching extent of this storage failure prevented us from being able to quickly recover processing of your services in our secondary environment. To provide you added assurance in our infrastructure and technology stack, we are working with an industry-leading consulting firm to further validate our solution.”

What's your opinion?