10 Great Women of Affiliate Marketing

Today in my Google news alerts came a story that claimed there were no women in the industry. The writing was a bit on sexist side, claiming that women aren’t in the industry because it’s a high risk industry, and basically that they are only good for being pretty affiliate managers.  This is not only untrue, but is based on a limited viewpoint from the industry: the guys who flash their bling on their website and pretend to be online thugs. That’s a very small (yet vocal) part of the industry and does not make at all the majority of the industry, let alone anywhere where the income comes from.

I’m note even going to link to the blog and provide traffic, because frankly I find this type of linkbait offensive, disguising and completely immature.

The problem is that that part of the industry has no idea how all these women network, how they influence—which has a lot less about displaying “bling” on their website, or talking about their stripclub adventures, but more about doing real business. While I’m going to piss off some people saying this, all of these women can teach the entire industry not only how to network, but how to have a more stable income and more fulfilling life.

So, without much-ado, here’s a list of 10 great women in the industry, all of them who have made significant impact. There is no rhyme or reason on the order, except for #1, and I apologize for missing some. And yes, it became eleven women, and I wanted to add more.

 11. Erin Cigich
Erin is the President of ClickBooth, one of the top CPA networks in the world. She’s the woman in charge of over $100M of income generated by Integraclick, and someone who everyone knows in our industry.

10. Trisha Hawthorne
@ trishacemedia
Trisha has been with Cutting Edge Media for almost 15 years, and has been a part of this industry since its started. She basically runs Cutting Edge Offers, one of the top 10 networks in our survey. Not only is she born on the same day as me, but she’s equally as amazing and smart.

 9. Jennine Rexon
Jennine is the CEO of RexDirectNet, the parent company of RexTopia. Don’t know them? Well, through RexConnects they are one of the top pay per call networks out there, and RexTopia is a major lead gen and coupon type network. She’s managed to do this with half a dozen children (ok, only 4)

8. Kirsty McCubbin
She’s a full-time affiliate marketer probably making more money than all the boys out there.  Instead of talking about it all the time, she’s out there actually making it a very nice full time income.

 7.  Linda Buquet
Her affiliate blog is consistently names as one of the top blogs in the industry, and has been on every major list of bloggers known to man..um.. womankind. She’s considered one of the evangelists of the industry and someone that everyone listens to.

6. Tricia Meyer
Tricia is a well known affiliate with a lot of love for the industry. She talks on her blog a lot about not only her business, but her loves for causes.  The only boobies you’ll find on her site are those fighting breast cancer.

 5. Deborah Carney
She owns one of the most respected affiliate management companies, and like many of the women here, speaks at every single Affiliate Summit.   She’s also the administrator of the official Affiliate Summit forum

 4. Rebecca Madigan

Perhaps one of the most “influential” people in our industry, she’s been the executive director of the Performance Marketing Association since it’s founding. I’ve gotten to know her over the last few years and can tell you that her hard work is one of the reasons our industry is growing and not facing serious taxes everywhere.

 3. Lisa Picarille
She’s an all around writer, former editor of Revenue Performance, and the Content Strategist for the Performance Marketing Association. She writes a load of articles a week that appear everywhere from Revenews to the PMA blog.

 2. Rae Hoffman-Dolan
http:// www.sugarrae.com
One of the top bloggers in the industry, for both affiliate marketing and marketing in general. She started in this industry years ago and her blog, Sugarrae. She’s also one of the most quoted, most interviewed people I know and someone that everyone needs to follow.

1. Missy Ward.
Not only a strong woman, but someone who has one of the most significant impacts in the industry for women. She’s the co-founder of Affiliate Summit, Founder of Feedfront, Founder of… hell, she’s founded a lot of things.  She’s energized women in the industry and many people in this list have called her their inspiration, why they are involved in causes and most importantly, why they are proud to be in our industry.

As a note, wanted to mention Missy’s new Forum, Women Online Marketers United http://joinwomu.com

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

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      1. Plus to Missy’s comment, a lot of these companies act as affiliates also. I ran a display network that as much as $3-4M of performance marketing, we were signed up with tons of affiliate networks. We were some networks biggest “affiliate.”

        For example Pinterest is an “affiliate,” as is most major display networks who have accounts on CPA affiliate networks.

        Affiliate does not mean ONLY some kid in his basement looking at porn on one screen and pressing refresh on the other.

  1. So women are MORE successful, because they stop becoming affiliates and become major business owners. Oh, why didn’t he just say that?

    1. Becoming an affiliate manager is in no way becoming more successful. Nearly this entire list are people on the corporate side, which was one of the main points in martin’s article.

      1. These are not “affiliate managers” they are major business owners. They actually make money because many of them went from affiliates, marketers to owning businesses and increasing their income substantially.

        Ever wonder why every major affiliate eventually opens his own network?

      2. Interesting you say that, I see many that are not corporate at all, and that are very successful. I guess it depends on an affiliate manager’s skill level whether it is a step up or not. Becoming an inhouse manager then leaving the corporate world and becoming an OPM gave me the freedom to build my business as I see fit. Including creating the ABCs podcast series, which I get great feedback on. Not only is my company successful, I help others become successful.

        1. Deborah, unfortunately many “make money” affiliates don’t understand what long term business is, and how you need to build a product, a brand. They are all about the current quick way to make a few thousand dollars. Those are the guys who post pictures of them with $500 at a casino, thinking they are hot shots and calling themselves “Thugs.”

          They have no idea the hundreds of millions made by people who don’t act that way.

  2. Wow, thanks Pace for the mention. I’m not nearly as active in the AM space as I used to be but will try to blog more often than I have been. Nice to know it’s appreciated.

  3. I’m just an affiliate, not an affiliate manager, but I do appreciate the mention nonetheless. 🙂 There is still an attitude among many in affiliate marketing that the women are not as strong as the men or as intelligent or making as much money. You don’t really see the women arguing about it much because we honestly don’t care what people who would say things like that think about us. We’re content in what we do and happy to encourage more women to engage in affiliate marketing every year. I bet we could add 50 more names to this post and still not mention every great woman in affiliate marketing!

    1. Hi Tricia I am new in affiliate marketing and I think that women can do any thing they set there mind to, and I know that you are doing a great job at what you do and I don’t mind learning from you keep up the good work. Believe me I need all the help I can get at this time

  4. Great group of women – I’m glad to have met most of them and consider them friends. Thanks for pointing out that women can rule in affiliate marketing, too.

  5. I’ve worked with Jennine Rexon for over 8 years. Amazing person on both a professional and personal level. And, yes, she OWNS the network 🙂

    1. Jennine Rexon is a mentor in the industry and proves how affiliate networks can be ethical and still profitable!

  6. Thanks for the recognition! While not a very active affiliate, I do a lot more than being an affiliate manager. I have a 3 person team, that also includes my daughter Liz. We have several podcasts to help others be successful, we manage our affiliate program clients, we are now teaching people how to self publish books.

    Starting as an affiliate, then growing into a “business” as Pace said. My roots are in affiliate marketing and always will be.

    As Tricia said, we don’t do “drama” or clamor for recognition, we quietly help each other. I work with many of the women on this list, currently or in the past.

    As Geno said, there are several more women that deserve recognition, but we take care of that among ourselves, giving credit where credit is due.

    Go to my Amazon author page and you will see podcast transcripts that include Tricia Meyer, Liz Fogg, Amy Ely, Kim Salvino, Jeaninne Crooks and others.

    We create the Affiliate ABCs podcasts, but give credit to many voices in the affiliate industry, men and women. We don’t even think about gender.

  7. Anybody who wants to read the article that Pace is referring (link removed)

    I stand by it 100%.

    I certainly don’t see how you can call it sexist, or that I’ve implied women are only good at managing accounts. That’s one hell of a straw man argument. You’ll actually find my sentiment is quite the opposite.

  8. Finch, thank you for coming on here and engaging, shows that you are open to helping out.

    I’m gathering you don’t get the insane issues that women face in the industry, and how comments, fake-nude photos of AMs posted on message boards effect women. I have friends in this industry who have had to tolerate photos of them photo-shopped and posted, with sexual comments.

    Some Bloggers seem to love posting the “hottest affiliate manager” posts, and then demean the women as whores.

    If you truly want to make change, and believe this is wrong, don’t condone it, don’t be a part of it.

    My door is always open, email me…and frankly you seem extremely smart, well spoken. Be part of something positive in this industry, help make change instead of throwing your arms in the air and saying, “This is just the way it is.”

    This article isn’t however about you. It’s about the great 11 women in this industry that deserve our respect.

  9. not so much affiliates
    but major business owners
    does it still count towards the title of affiliate marketing?

    nonetheless they have done a great job

    congrats all 🙂


  10. Interesting that some feel the need to pick apart this list of great ladies in affiliate marketing and create qualifiers (is or is not a ‘real’ affiliate) that Pace never intended.

    There are THOUSANDS of women in this industry.

    I’ve worked with women — other affiliates, affiliate managers and merchants — since starting work as an affiliate marketer back in 1997.

    Each contributed in her own way to my success, which IMHO makes them ALL great. 🙂

  11. Wow and Well…

    I’m actually glad I waited this long before I ran across this article.

    First, I’d like to say I’m not sexist in any fashion at all, women in the industry are great, and not only are some great marketers, some are also great affiliate managers.

    I personally feel the name affiliate is demeaning to a true marketer, but we won’t talk about that today, we’ll just stick to the current topics.

    There are great and smart women in this industry, deal with it, love it, embrace it, move on.. There is an AM for a private company that I would also like to give props to and that’s Terra Goeres, she works in a small niche, but she’s helped bring a lot of profit to the company she works for, proving she can be a good marketer, as well as a great AM.

    Moving on to Ethug affiliates/marketers – I personally take that as a slam. I come here specifically for the opinion Pace, and I love it – but in my niches for the most part, I’m the only guy not in a 2500 suit or $500 shoes when we go out – I like it that way, and I’m respected for what I do, not how I dress or act.

    I won’t compare a lot of pocket books, but even I look up to guys like Nicky Cakes – And there are a lot of ‘us’ in the field, just different niches.

    And flashing $500 in a casino shot, heck, it was probably the last time he was able to hit the ATM for the night (been there before, hahaha)

    At any rate – Just like how marketing evolves, so do the marketers, at least the good ones. Dress or attitude does not affect the quality of work, nor should it classify people who stand out differently as “thugs”

    Just my 2 cents.

    Steffan Redhawk

  12. This is a very thorough article on affiliate marketing. I have been at this for a long time and can tell you first hand that it does not happen overnight. You must work very hard for a long period of time and it will pay off. The key is never give up. Thanks for the article. Well worth the read.



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