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Yearly Archives: 2012

Specials

Survey: Online Marketing Makes 91 Percent of Consumers Buy In-Store

Consumer behavior is in a constant state of change, and keeping track of it usually takes a significant amount of work. Also, although marketers...
Pesach Lattin -
Specials

eBay Hates Mobile Advertising

When companies begin to get really big and earn more money than they ever could have imagined, things can turn out one of two...
Pesach Lattin -
Marketing Madness

Facebook Collections Return for a New Test Period

It is understandable for those who do not remember it, but back in October of this year, Facebook announced that they were testing out...
Pesach Lattin -
Marketing Madness

Video Ads in Facebook News Feeds?

Well, it was only a matter of time before Facebook started planning to tap into one of the only forms of advertising that they...
Pesach Lattin -
Specials

Social Media Integration Important to Consumers

The importance of social networking in marketing today is outstanding, and most marketers have already invested a lot of time and some money into...
Pesach Lattin -
Marketing Madness

Instagram’s PR Problems Over?

For the past week, I have been paying close attention to the issues that Instagram has been facing, as well as causing, for its...
Pesach Lattin -
Specials

You Will Never Be Fulfilled

In light of recent tragic events and those that occurred throughout the course of the year, I thought this to be a good time...
Ricky Ahuja -
Marketing Madness

Mobile to Reach $4B This Year, Thanks to Facebook and Google

With mobile on the rise, the predictions are high, and sometimes it seems higher than anyone could have expected. There has been constant news...
Pesach Lattin -
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Adtech

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...

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