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The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Marketing Madness Pesach Lattin -
In a move that might not set the world on fire but will certainly simmer some interest in the pots of privacy enthusiasts and...

The Intriguing Dance of Privacy, Google, and the IAB: A Closer Look at the MSPA and National String

Marketing Madness Pesach Lattin -
In a move that might not set the world on fire but will certainly simmer some interest in the...

No More Ads? How Apple’s New Safari Could Topple Google’s Empire

Adtech Pesach Lattin -
Get ready, internet adventurers, as Apple prepares to jazz up Safari with a suite of zippy updates and eccentric...

Kroger Precision Marketing Teams Up with Yahoo Advertising for Data-Driven Delights

Marketing Madness Pesach Lattin -
In the ever-evolving landscape of digital advertising, partnerships between industry giants can often resemble a high-stakes game of chess...

Video Killed the Radio Star

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Adtech Pesach Lattin -

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

CTV/OTT Streaming Pesach Lattin -

Middlemen and Mayhem: Dodging Digital Tollbooths on the CTV Highway

CTV/OTT Streaming Pesach Lattin -

Survey Says… Who Cares? The EDO Manifesto for the Data-Driven Age

CTV/OTT Streaming Pesach Lattin -

CTV’s Ad Inventory Shrinkage: Less Is More, or So They Say

CTV/OTT Streaming Pesach Lattin -

The NBCU Upfronts: Less Crystal Ball, More AI Precision

CTV/OTT Streaming Pesach Lattin -

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Adtech Pesach Lattin -

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Adtech Pesach Lattin -

The Great CTV Fraud: Unmasking CycloneBot’s Billion-Dollar Scheme

CTV/OTT Streaming Pesach Lattin -

ROAS Revolution: How CTV is Redefining Ad Spend Efficiency!

CTV/OTT Streaming Pesach Lattin -

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

Adtech Pesach Lattin -

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

CTV/OTT Streaming Pesach Lattin -

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

Adtech Pesach Lattin -

Streamlining the Future: FreeWheel and OrkaTV’s FAST Track to Advertising Triumph

CTV/OTT Streaming Pesach Lattin -

OOH La La: The Transformation of Outdoor Ads from Simple to Smart

CTV/OTT Streaming Pesach Lattin -

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