Tag:SnapChat

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Marketing Madness

Why is Snapchat Becoming essential for Mobile Marketing on iOS?

In a recent ROI report from Singular, Snapchat has shown some very significant growth in terms of their importance for mobile marketing. This is...

Pesach Lattin - 2018-03-08

Marketing Madness

New Marketing Features from Snapchat Being Launched

Snapchat has just announced that they are rolling out some new features, some of which will be very helpful to marketers. The main addition...

Pesach Lattin - 2017-07-10

Marketing Madness

Bad News For SnapChat: Instagram Stories More Popular

Just eight months ago Instagram copied a Snapchat feature, and made the ‘Stories’ option to help people get more out of their image &...

Pesach Lattin - 2017-04-17

Marketing Madness

New Search Options for Stories on Snapchat

In an obvious effort to keep people on their platform longer, Snapchat has recently updated their search function to help people discover more stories...

Pesach Lattin - 2017-04-05

Marketing Madness

Snapchat Will Put your Ads on Adult Snaps (Yes Porn!)

Snapchat has been all over the news lately thanks to their hugely successful IPO. This coverage is undoubtedly attracting a lot of new advertisers...

Pesach Lattin - 2017-03-10

Marketing Madness

Snapchat Starting Precise Ad Targeting using Oracle Data Cloud

Selling digital advertising has been a profitable venture for companies like Facebook, Google, and Twitter. Snapchat is now trying to cash in on the...

Pesach Lattin - 2017-01-22

Marketing Madness

Snapchat Spectacles Becoming Popular & Present Interesting Marketing Opportunities

Spectacles, the name of the sunglasses introduced by Snapchat last week, is capable of recording short, 10 second videos, from a first person perspective....

Pesach Lattin - 2016-11-23

Marketing Madness

Instagram’s Stories May Kill Snapchat? Has 100 Million Daily Now

Instagram launched their ‘Stories’ system just a couple months ago, and they have been working hard to encourage people to view these videos. This...

Pesach Lattin - 2016-10-10

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Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...