Tag:roi

500

Marketing Madness

76% of Businesses Fail with Facebook Ads with Negative ROI

Facebook is making billions of dollars, most of which is coming from running advertisements on their social network. It stands to reason that these...

Pesach Lattin - 2017-05-17

Marketing Madness

Can Native Ads Be Improved Using Location Information?

Placecast is focusing on the improvement of native advertising by utilizing location intelligence more effectively. Their goal is to use location information to improve...

Pesach Lattin - 2016-10-21

Marketing Madness

Positioning Your Disclosure on Native Ads can Impact CTR

A prominent publisher looked at native ads that they had on 65 of their websites to see what was driving CTR. They found that...

Pesach Lattin - 2016-09-29

Marketing Madness

Study: CPM Rates Do Not Equal Value

Interesting news out of the fine folks at Comscore today, where they kindly point out that the price you pay CPM has nothing whatsoever...

Pesach Lattin - 2012-03-28

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

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CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...