Tag:publishers

Marketing Madness

Affiliate links in Google AdWords and importing conversions

Publishers often have questions about using affiliate links in the Google Adwords contextual advertising system. In this article, we’ll discuss how and where to insert...

Deeksha Bhasin - 2017-07-28

Marketing Madness

Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an...

Deeksha Bhasin - 2017-05-27

Latest news

Adtech2024-04-19

Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town

Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...

- Advertisement -

spot_img

spot_img

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...

Adtech2024-04-18

Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot

As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...

Must read

CTV/OTT Streaming2024-04-19

Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat

Ah, Paramount+, the scrappy underdog of the streaming wars,...

Adtech2024-04-18

Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers

Welcome to the murky depths of programmatic advertising, where...