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UrbanObserver
UrbanObserver
Wednesday, April 24, 2024
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Tag:
programmatic
540
Marketing Madness
Breitbart Losing Programmatic Advertisers Fast Thanks to Consumer Campaign
The efforts of a group of anonymous activists is prompting some retailers to cutting ties with Breitbart, a right-wing news website. Since the November...
Pesach Lattin
-
2017-04-03
Marketing Madness
Lawsuit Against Rubicon Reveals Major Fraud in Programmatic Advertising
The Guardian is not happy: they say that Rubicon Project has been pocketing money for a while in extra fees when buying inventory from...
Pesach Lattin
-
2017-03-29
Lawyers Run The World
Big Drop in Programmatic Ad Fraud Reported in Q4
A recent report from Ad Age found that there was a 20% drop in the overall level of programmatic ad fraud in Q4 2015...
Pesach Lattin
-
2016-05-18
Latest news
Adtech
2024-04-19
Netflix Decides Subscribers Are So Passé: The New Metrics Are in Town
Netflix is slapping the streaming world around, reigning supreme like a binge-watching overlord and making corporate boardrooms and basement...
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CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars, is now waving the white flag—made entirely of commercials. At...
Adtech
2024-04-18
Apocalypse: An Ad Agency’s Guide to Not Getting Replaced by a Chatbot
As the digital winds shift, artificial intelligence (AI) is blowing in like a hurricane on steroids, poised to revolutionize—or...
Must read
CTV/OTT Streaming
2024-04-19
Paramount’s Lifeline or Just More Line? The Ad-Supported Gamble to Stay Afloat
Ah, Paramount+, the scrappy underdog of the streaming wars,...
Adtech
2024-04-18
Andrew Casale’s Rogue Gallery: Exposing MFA Sites in the Adtech Avengers
Welcome to the murky depths of programmatic advertising, where...