Monday, March 18, 2024

Tag:performance marketing

Leading the Way for Women in Digital Marketing: Sara Malo’s Vision

Sara Malo is the President/COO of LinkUnite, a community of executive women in digital marketing and the VP of Partnerships at Lead Generation World....

Pinterest Adds Search Advertising

Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an...

Agencies Losing Trust with Bad Billing and Kickbacks

The Brand/Agency relationship is on the verge of changing, especially when it comes how they bill. Historically, advertising agencies have been compensated based on...

Asia: Social Media Used for Key Metrics for Performance Marketing

Activity on social media has become more important than market share data in assessing a campaign’s performance, while increasing numbers of brands are using...

Performance Marketing Executive Summit Speakers Announced

The 13th annual Performance Marketing  Executive Summit will be taking place June 7-9th at the Peabody Hotel in Memphis, TN, which is known for...

TradeDoubler Now Able to Pay in Local Currencies for 200+ Countries

Performance marketing group TradeDoubler has recently completed an agreement to partner with Payoneer, which will allow them to make payments in more currencies than...

5 Reasons Why You Need to Work with Adscend Media

Recognized as a leading incentive network by affiliates, forums, and trade publications, Adscend Media has been quietly going about their business of making publishers...

$1,500 A Day on Pay Per Call

Henry Ford once stated, Wealth, like happiness, is never attained when sought after directly. It comes as a by-product of providing a useful service. Henry was...

Latest news

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced freely across billboards, TV screens, and magazine spreads, seems to...
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Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital abyss, where the scent of cynicism mixes freely with the...

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption.  Oh no, he's...

Must read

From Mad Men to Sad Men: The Decline of Creative Courage

Creativity in marketing: that elusive muse that once danced...

Garbage In, Garbage Out: The Sticky Web of MFA Sites and How to Escape It

Ah, let's delve deeper, shall we, into this digital...